The internet is filled with frauds and greedy people looking to generate profits out of people’s misplaced trust. Consequently, many of your prospects are reluctant to commit to products or services online. Check your website metrics. How frequently have there been a number of site visitors who browsed your website only to balk at the final click in the conversion process and quit?
This is how you are affected when the almost-buy anxieties hit. These anxieties can be anything that makes prospects anxious about making that final click to close the sale. These anxieties usually take these forms:
Anxiety 1: Wasting money
No one wants to spend money on something they are unsure of. The same is true with construction services. Most householders don’t want to invest money on a project only to find something better after.
Anxiety 2: Fear of being silly
Nothing is worse compared to hiring a builder then getting ripped off. People don’t want to risk feeling stupid so they always go for their regular contractors no matter how outdated these contractors’ techniques are.
As you can see, these two anxieties feed on the very same issue: An absence of trust. This is where education-based construction marketing can push your business. You can beat these anxieties by building your prospective customers trust in you.
Here’s how to beat these almost-buy anxieties:
Marketing your building business online mainly depends on creating trust which can address the horrors above and get prospects clicking that Request Quote button. Here’s precisely how to do it:
Give initial benefit.
Providing beneficial and useful content material without asking for anything in return at first go can ease potential customers into having faith in you. Providing helpful content demonstrates to prospects that you know what you’re doing so working with you won’t be a waste of money. By following an update schedule and offering fresh content regularly, potential customers will also see you as reliable and honest.
Establish your organization as the professional.
Most homeowners are willing to pay good money if you can convince them that you’re worth it. The best thing to do is to feature your expertise. What you can do is to display exactly what you can do. Blog posts, active discussion with prospects, video lessons, and free reports establish your credibility.
These are just some of the things you can do to beat these anxiety triggers. Address these trust issues through education-based internet construction marketing and you can see a boost in your conversions.
Sunday, May 27, 2012
Sunday, April 29, 2012
It’s Time For You to Get Busy With Effective Construction Marketing Ideas
Successfully marketing your construction business demands no rocket science. When you already have spent all those time studying, listing and evaluating all the possible ways in which you can promote your company as well as its services, all you need is a wake up call that you do not need to go all heavy when it comes to construction marketing ideas. You might be surprised to know that it only takes for you to do simple tasks to put your company’s name out there and close to your target client base. Here’s a list of what you should be doing right now:
Interesting website content. In this era of online shopping and online marketing, you need to keep everything about your company website fresh and interesting. You need to make all the necessary effort to every visit to your website worth every client’s time. Catch their attention with interesting website content, which will update them about what’s up and happening in your construction business.
Collect client testimonials. Did you know that getting an array of glowing client reviews and testimonials is one marketing strategy that rewarded construction companies with golden opportunities for acquiring new clients and expanding a network of continuing clients? Testimonials never fail to give construction marketing strategies maximum impact.
Sell convenience. In this busy world, people always go to companies that make their lives easier. Make use of your company website to entertain client calls, email inquiry and other forms of electronic client correspondence and give immediate responses. Remember that the more questions you answer, the closer you get to actually sealing that building, repair or remodeling deal that they require.
You do not have to use the brightest construction marketing ideas to effectively market your business. You just need to figureout what works and what doesn’t when it comes to winning the trust and loyalty of your clients and put them into action. Better yet, take advantage of this rare chance of learning how to effectively market your business and beat your competition. Contact a stand-by marketing expert to learn and do more ways in which you can achieve greater marketing successes for your business.
Interesting website content. In this era of online shopping and online marketing, you need to keep everything about your company website fresh and interesting. You need to make all the necessary effort to every visit to your website worth every client’s time. Catch their attention with interesting website content, which will update them about what’s up and happening in your construction business.
Collect client testimonials. Did you know that getting an array of glowing client reviews and testimonials is one marketing strategy that rewarded construction companies with golden opportunities for acquiring new clients and expanding a network of continuing clients? Testimonials never fail to give construction marketing strategies maximum impact.
Sell convenience. In this busy world, people always go to companies that make their lives easier. Make use of your company website to entertain client calls, email inquiry and other forms of electronic client correspondence and give immediate responses. Remember that the more questions you answer, the closer you get to actually sealing that building, repair or remodeling deal that they require.
You do not have to use the brightest construction marketing ideas to effectively market your business. You just need to figureout what works and what doesn’t when it comes to winning the trust and loyalty of your clients and put them into action. Better yet, take advantage of this rare chance of learning how to effectively market your business and beat your competition. Contact a stand-by marketing expert to learn and do more ways in which you can achieve greater marketing successes for your business.
Monday, April 23, 2012
The How and Why of Starting an Online Construction Marketing Campaign
The internet provides today's society with unprecedented access to a vast amount of information, and with over 360 million people simultaneously on the internet at any given time, most of this information is freely traded across the world – and this is why construction marketing works
Internet marketing allows businesses from across different industries to utilize this huge amount of information and make informed decisions to optimize and grow their marketing campaign.
This gives your construction firm the ability to effectively present your services at the most cost-effective way possible and to seek out people who are most likely to acquire your services. Imagine, having a steady flow of clients with more than enough warm leads to spare. And that's only the half of it.
How to start your construction marketing campaign
Once you have a site up on the net, the next thing you'll want to do is to optimize your content. This is where value proposition comes in. Your site has to effectively tell prospect clients about what sets your company apart. Perhaps, your company specializes in repairing old homes, or you carry specific brands that are not offered by other companies – anything that sets you apart.
Chances are, there are already plenty of construction companies with more established websites. Do not be discouraged. The key to success in online marketing is finding a niche rather than targeting an entire demographic.
Your value proposition will help you identify which niche would work for you. Going back to the example earlier, if you specialize in restoring old homes, your niche are those people with colonial houses. It's just a matter of finding your place on the net. You can choose to move to a bigger group later on.
In the end, having a foothold in the online marketing industry takes time. Consistency and patience is key if you want results.
Internet marketing allows businesses from across different industries to utilize this huge amount of information and make informed decisions to optimize and grow their marketing campaign.
This gives your construction firm the ability to effectively present your services at the most cost-effective way possible and to seek out people who are most likely to acquire your services. Imagine, having a steady flow of clients with more than enough warm leads to spare. And that's only the half of it.
How to start your construction marketing campaign
Once you have a site up on the net, the next thing you'll want to do is to optimize your content. This is where value proposition comes in. Your site has to effectively tell prospect clients about what sets your company apart. Perhaps, your company specializes in repairing old homes, or you carry specific brands that are not offered by other companies – anything that sets you apart.
Chances are, there are already plenty of construction companies with more established websites. Do not be discouraged. The key to success in online marketing is finding a niche rather than targeting an entire demographic.
Your value proposition will help you identify which niche would work for you. Going back to the example earlier, if you specialize in restoring old homes, your niche are those people with colonial houses. It's just a matter of finding your place on the net. You can choose to move to a bigger group later on.
In the end, having a foothold in the online marketing industry takes time. Consistency and patience is key if you want results.
Wednesday, April 18, 2012
Construction Marketing: An Introduction to Building Links
Once you have decided to utilize internet construction marketing to jumpstart your business, one of the things your company has to consider is where to post your products and service. Simple as it may seem, this is often easier said than done.
One common way of dealing with this issue is by finding as much websites where you can post a list of your products. However, it is important to first make sure that the websites you choose are relevant to the service you're offering. There's no sense talking about roofing services in a site dealing with siding the same way it's not always helpful to post links to your home remodeling site in a health site.
Build Links
Another way to go about this concern is by creating a main site which contains a complete list of the services your company, and then posting links to this site in home improvement sites across the internet. This increases the chance of people clicking your link, and being re-routed to your site.
While this may not have instant results as a full-blown internet campaign where you go crazy with spamming everybody with links to your site, people who are most likely to require your services will always see links to your site in relevant pages. This is likewise more efficient than scouring different sites all over the net and giving people lists of the products you offer without a site to link back to.
Value
In the end the secret is in providing something of value to your target market. Your target audience should realize that you are sincere and willing to provide genuine quality service. This means integrity in what you do, and backing yourself up with quality services. Once people see that you are honest, they will remain loyal to you and your company.
One common way of dealing with this issue is by finding as much websites where you can post a list of your products. However, it is important to first make sure that the websites you choose are relevant to the service you're offering. There's no sense talking about roofing services in a site dealing with siding the same way it's not always helpful to post links to your home remodeling site in a health site.
Build Links
Another way to go about this concern is by creating a main site which contains a complete list of the services your company, and then posting links to this site in home improvement sites across the internet. This increases the chance of people clicking your link, and being re-routed to your site.
While this may not have instant results as a full-blown internet campaign where you go crazy with spamming everybody with links to your site, people who are most likely to require your services will always see links to your site in relevant pages. This is likewise more efficient than scouring different sites all over the net and giving people lists of the products you offer without a site to link back to.
Value
In the end the secret is in providing something of value to your target market. Your target audience should realize that you are sincere and willing to provide genuine quality service. This means integrity in what you do, and backing yourself up with quality services. Once people see that you are honest, they will remain loyal to you and your company.
Monday, April 2, 2012
3 Small Things That Defeat Your Construction Marketing Efforts
Your business is big on quality. You’ve hired skilled, seasoned, and well-trained professionals for the job. You’ve also appointed a reliable company to take care of construction marketing.
If business still isn’t picking up and you aren’t getting any repeat transactions despite the solid projects which your crew completed, you could be overlooking the small things which matter most to your clients.
GAF’s Center for the Advancement of Roofing Excellence noted that in the construction industry, only 50 percent of the best and experienced roofing contractors get re-hired. Here’s why:
1. You hired your best people based on skills only. Indeed, the right skill sets help you meet production targets and quality benchmarks. However, your staff’s attitude could be driving away your prospects and clients.
Seventy out of 100 individuals say they would readily look for another contractor with better customer service skills and attitude.
2. Your crew forgot to clean up. In an economy where women make close to 90 percent of home improvement and household decisions, aftercare matters.
Most construction clients expect the site cleaned up not just at the end of the project but rather at the end of each day – visit after visit.
3. You failed to impress with your response time. Long handling times are yet another point against expensive and traditional marketing methods. Current trends suggest that clients are fickle and impatient targets.
Does your business take two days to respond to e-mails? Do you follow a “weekends off” policy to the dot? You could be losing your leads to your mediocre competitor.
A Harvard Business Review mock survey on 2,200 companies showed that the modern-day customer expects a response within an hour or within 24 hours (tops).
So, whether your company is into roofing, remodeling, or window replacements, be ready to please the customer. Basic courtesy, cleanliness, and speed can either make or break your construction marketing efforts.
If business still isn’t picking up and you aren’t getting any repeat transactions despite the solid projects which your crew completed, you could be overlooking the small things which matter most to your clients.
GAF’s Center for the Advancement of Roofing Excellence noted that in the construction industry, only 50 percent of the best and experienced roofing contractors get re-hired. Here’s why:
1. You hired your best people based on skills only. Indeed, the right skill sets help you meet production targets and quality benchmarks. However, your staff’s attitude could be driving away your prospects and clients.
Seventy out of 100 individuals say they would readily look for another contractor with better customer service skills and attitude.
2. Your crew forgot to clean up. In an economy where women make close to 90 percent of home improvement and household decisions, aftercare matters.
Most construction clients expect the site cleaned up not just at the end of the project but rather at the end of each day – visit after visit.
3. You failed to impress with your response time. Long handling times are yet another point against expensive and traditional marketing methods. Current trends suggest that clients are fickle and impatient targets.
Does your business take two days to respond to e-mails? Do you follow a “weekends off” policy to the dot? You could be losing your leads to your mediocre competitor.
A Harvard Business Review mock survey on 2,200 companies showed that the modern-day customer expects a response within an hour or within 24 hours (tops).
So, whether your company is into roofing, remodeling, or window replacements, be ready to please the customer. Basic courtesy, cleanliness, and speed can either make or break your construction marketing efforts.
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